Dynamic4: digital agency in Sydney

Our Story

Dynamic4 is a strategic design consultancy based in Sydney. We design & build websites and provide strategy & design consulting. We work with clients in Australia and New Zealand to create ideas and make them real

We love working with people who are focused on making sustainable positive change for people and our environment and small businesses and startups to create sustainable, successful businesses.

It's hard to believe Dynamic4 is 15 years old... time flies when you're having fun! Ben started the business back in 2001 while living in London, UK. We initially focused on providing business strategy, design and technology solutions to our small business and startup clients. After a few years we also started consulting to corporates, mostly in financial services.

In 2008 we relocated home to Sydney, where we continue to work with startup founders, small business owners and senior decision makers in large complex organisations.

The Team

We're a team of experienced designers, consultants, developers and content creators. We’re always looking for great talent, so if you’d like to join our team please make contact and say hello
Ben Pecotich

Ben Pecotich

Principal Designer & Consultant. Managing Director

Ben founded Dynamic4 in 2001 while living in London, UK. His experience spans 24 years of business, design, technology and management consulting - working in large complex organisations, on startups and small businesses in Australia, NZ, UK and Europe.

Ben is very active in Sydney's startup, design, digital and mobile industry communities. He co-chairs Mobile Industry Group (MIG) Australia, is co-founder of the Sydney Design Thinking Meetup and is an advisor to several early stage startups and social enterprises.

Marlene Pecotich

Marlene Pecotich

Lead Java Developer & Consultant. Technical Director

Marls is an experienced software developer, technical lead and IT consultant with 20 years designing and building software solutions. She builds enterprise Java applications, web services and digital interfaces.

Marls has worked in Australia, UK and NZ on a broad range of projects - successfully delivering in financial services, government, telecommunications, utilities, logistics and retail sectors.

Anthony Quinn

Anthony Quinn

Principal

Anthony is an award-winning design leader and entrepreneur with 20+ years’ experience helping organisations to identify, develop and deliver on their value propositions. Has worked with startups, small business, corporations and individuals in the public, private and social sectors.

Anthony is an articulate, engaging and inspiring presenter and a skilled facilitator with a proven ability to frame and define a problem or opportunity. He is a creative, outcomes-oriented problem solver.

Courtney Tennikoff

Courtney Tennikoff

Business Support Assistant

Courtney has a professional background in customer service and administration, working for not-for-profits and B Corps both in the U.S. and Australia. She has a diploma from an international leadership college and is now in the process of completing her Bachelors of Business Marketing Degree.

Courtney loves connecting with other people. She also has a passion to see businesses using their success as a platform for bettering our world.

Asim A. Ghafoor

Asim A. Ghafoor

Lead Web Developer & Systems Engineer

Asim is a very experienced developer and systems engineer. He's been developing applications for 26 years with a special focus on cloud and web applications using open source technologies and frameworks.

Asim builds powerful mobile-friendly websites, commerce solutions and marketplaces. He also runs our DevOps - managing our servers, security, code and platforms - keeping the lights on for all of our website clients.

Yummii Nguyen

Yummii Nguyen

Project Manager & UX Designer

Yummii is an experienced project manager and UX designer with 16 years managing, directing and designing web applications. She has worked within the financial, telco and technology industries in Australia and the UK.

Yummii is passionate about bringing awareness and contributing to the re-growth of handcrafted industries in Australia. She's also a talented fashion designer and founder of {Yummii&I}, a boutique slow-fashion startup creating handcrafted luxury accessories.

Grant Young

Grant Young

Principal Designer & Consultant

Grant has a background that crosses strategic/service design, social network engagement and web application development. With a practical understanding of the shifting economic and cultural currents of the networked and socially-aware economy, he brings a unique perspective on how organisations, services and products can thrive within it.

Grant has a strong entrepreneurial spirit and experience building teams and initiatives from the ground up. He specialises in the application of participatory design approaches to the development of persuasive technology.

Our Guiding Principles

We work with our clients as partners in a collaborative relationship. We openly share our experience and advice, we challenge assumptions but give our clients the space to decide.

We design with and for people... to deliver great experiences. We seek to understand our client’s audience: who they are, what motivates them and how they behave. These insights drive our design of business strategy, brands, products and services.

We use highly visual and iterative techniques to enable faster understanding and earlier certainty.

These guiding principles are at the core of what Dynamic4 is about. They guide decisions in everything we do, from top level strategy through to daily operations:

PEOPLE FIRST

Design with and for people to deliver great experiences.

POSITIVE IMPACT

Be positive, reliable and trustworthy. Work with positive people. Nurture long term relationships. Behave sustainably and look after the environment.

PERSPECTIVE & CONTEXT

Keep sense of perspective. Remember the context of what and why. Don’t get lost in the detail.

DYNAMIC & ADAPTABLE

Lean business architecture and infrastructure. Partner smartly.

How we work: D4 Flow

D4 Flow is our four stage creative framework. It's dynamic and adaptable to handle all types and sizes of projects. It helps provide the right level of structure and certainty throughout the creative process

Discussion

Understand the context, the specific need and how we can work together to deliver a great solution

Discovery

Frame the need and use research to empathise with the goals of the organisation, audience and team

Design

Imagine possible solutions using fast and inexpensive techniques. Test, learn and iterate to design the target solution

Delivery

Final build and delivery of the target solution. Training, hosting, ongoing management and support