It’s time to move beyond outdated business models rooted in profit at any cost.
The age of the Fat Cat is over.
Power-hungry. Profit at all costs. Impact-agnostic. We don’t need more of that.
We need businesses that act with purpose and integrity. Businesses that are accountable for their impact.
Leaders who understand true success is measured in the benefit we create for people, communities, and our planet – alongside profit. And that’s exactly what B Corps are doing.
This isn’t business as usual. It’s better business.
Today is the launch of B Lab Australia & Aotearoa NZ’s first-ever major awareness campaign “So long, Fat Cats”… making the statement that there’s a better way to do business.
Richie represents the “Fat Cat” mentality we want to leave behind: corporate greed, short-termism, and shareholder primacy.
It’s well past time to say… so long, Fat Cats.
With over 10,000 B Corps globally, our movement is proving that business can create value for all stakeholders – not just shareholders.
Dynamic4 is proud to have been a B Corp since 2016.
Together we’re powering inclusive communities, restoring ecosystems, championing workers, and shaping a more inclusive, equitable, and regenerative economy.
There’s a better way to do business. Check out the campaign website to find out more. Join us and be part of it!
