Earth Day 2024. Planet vs. Plastics

Earth Day 2024. Text: Planet vs. Plastic

Happy Earth Day! April is Earth Month and 22 April is Earth Day. I’m excited to be part of the world’s largest environmental movement with EarthDay.org. What we do has a massive ripple effect on our ecosystems – as well as the pace of businessand government action.

The theme this year is Planet vs. Plastics.

This calls on all stakeholders – individuals, businesses, and governments – to unite in combating plastic pollution to protect our health. It calls for a 60% reduction in plastic production by 2040 and the elimination of single-use plastics by 2030… for both planetary and human health.

The Health Impacts

Key to this is increasing the awareness of the health risks of plastics. Studies over the past few years have found microplastics and nanoplastics in the air we breathe… and embedded in our blood, heart, liver, and bowels. A recent study found them in all 62 of the placentas they examined, and another found they were in every artery studied.

The full health impacts are being studied, but we already know these plastics cause damage to human cells… and they’re now contaminating people before they’re even born.

Earth Overshoot Day

Earth Overshoot Day is the date humanity’s demand for the Earth’s resources in the year exceeds what Earth can regenerate in that same year. Last year that day was reached on 2 August 2023. That means we need 1.7 Earths to make our current consumption sustainable.

This year Australia’s Earth Overshoot day was on 5 April… this is the date that if everyone consumed like we do in Australia, we’ve already exceeded what our planet can support. We’re equal 10th worst with Russia and Saudi Arabia.

We need to rapidly transition to regenerative ways of living and doing business.

Take Action

What to do? EarthDay.org is advocating for the rapid phasing out of all single use plastics, a strong UN Treaty on Plastic Pollution, and the end of fast fashion.. There are three simple actions being called for:

  1. Sign the Global Plastics Treaty
  2. Reject fast fashion
  3. Join the Great Global Cleanup


I encourage you to take action – in your business and your personal life. Here are some more practical resources to help you on your journey.

Plastic Free July

Plastic Free July is a global movement of 100+ million participants in 190 countries – that helps you be part of the solution to plastic pollution – so we can have cleaner streets, oceans, and beautiful communities. Join millions of people refusing single-use plastics this July… and beyond.

Sign up for the challenge. I have (again). The website also has a lot of simple and practical tips to reduce plastic waste at work, at school, at events, in your community, for business, and for local governments.

Climate Education

EarthDay.org produced the Climate Education vs. The Climate Crisis report to “introduce climate education, evaluate the current state of climate education, and explore next steps”. It’s full of great insights and a clear action plan.

“The evidence is clear: climate education has the ability to combat the physical and psychological effects of the climate crisis and to prepare the next generation to thrive in the green economy.”

Climate Education vs. The Climate Crisis Report by EarthDay.org

EarthDay.org has a bunch of great toolkits to make it easy to get started.

Climate Governance Initiative Australia with AICD

Australian Institute of Company Directors (AICD) has joined the Climate Governance Initiative as host of the Australian Chapter.

Climate governance is moving fast and the AICD is doing a great job of educating its members. As it says:

“Climate change is creating diverse risks and opportunities for organisations. Investors, regulators, employees and other stakeholders are now challenging directors to address climate risk at an organisational level.”

Australian Institute of Company Directors (AICD)

With mandatory climate-related financial reporting now due to start on 1 January 2025 for large companies (500+ employees, $500m reveneue, $1b+ assets), now is the time to prepare!

The Climate Justice Playbook for Business

If you’re climate curious and just getting started – or already taking bold action, I recommend checking out The Climate Justice Playbook for Business: How to Centre Climate Action in Climate Justice by the B Corp Climate Collective for practical help on your journey.

SME Climate Hub

I’m proud that Dynamic4 has been a member of the B Corp Climate Collective and SME Climate Hub for many years now. The SME Climate Hub is a community and set of tools and resources helping small businesses take climate action by measuring and reducing their emissions.

Regenerative Design & Innovation… for Happier Communities

I spoke about Regenerative Design & Innovation… for Happier Communities at UX Australia in August 2023. My purpose with this talk is to help people who design, build, launch, and run product, service, and business ideas – and lead these teams – to design for regeneration and increase our wellbeing while we do it.

Climate Action at Dynamic4

Dynamic4 plays at the place where design, regenerative innovation, and wellbeing meet. I coach, train, and work alongside leaders to solve problems that matter in more empathic and innovative ways… to help accelerate the transition to more regenerative ways of living and doing business.

A key part of this is making business and design decisions that help create the conditions for people and communities to be happier, have increasing quality of life, and live on a planet that is cleaner and healthier… while also being financially successful.

Climate action is core to what we do. We were one of the 533 B Corps who publicly committed to net zero emissions by the year 2030 at COP25 in 2019. We’ve been climate positive since 2010 – we consistently minimise our carbon impact and offset 20% more than our calculated emissions – and we’re always learning and improving. Our Impact Report show’s our approach.

Let’s collaborate to solve problems that matter! Book a free 15-minute discovery call.


#EarthDay #PlanetVsPlastics