Ben Pecotich

Ben Pecotich

Design & Innovation Director. Startup Coach. Founder

Ben founded Dynamic4 in 2001 while living in London, UK. His experience spans over 26 years focused on designing and leading strategic change in Australia, NZ, the UK, and Europe – combining strategy, design, technology, consulting, and program management. This includes 26 years in financial services and 25 years working on startups and social enterprises.

Ben is also a founder of the Sydney Design Thinking Meetup and is an advisor to several early stage startups and social enterprises.

Marlene Pecotich

Marlene Pecotich

Lead Software Engineer & Consultant

Marls is a very experienced software developer, technical lead and IT consultant with more than 20 years designing and building software solutions. She builds enterprise Java applications and web services – and is an Apigee specialist.

Marls has worked in Australia, UK and NZ on a broad range of projects – successfully delivering in financial services, government, telecommunications, utilities, logistics, and retail sectors.

Poppy Rouse

Poppy Rouse

Strategic Design Principal

Poppy is a design thinking practitioner, facilitator, and strategic consultant who is passionate about unleashing potential in the clients she works with.

Following an international career spanning marketing, communications, capability, and innovation leadership roles, she now works with leaders across corporate, government, and social impact sectors to solve problems that matter.

Diago Fernandez Ruiz

Diego Fernandez Ruiz

Fullstack Web Developer

Diego is a very experience fullstack web develop with a special focus on cloud and web applications using open source technologies and frameworks.

Caroline Vendramin

Caroline Vendramin

UX/UI Designer

Caroline is a multidisciplinary designer with a passion for form and function to create simple and beautiful designs that tell exciting stories and improve the lives of others. Her diverse skillset across several design fields helps the team solve complex problems and achieve inspiring design solutions.

Shahzad Anwar

Shahzad Anwar

Fullstack Web Developer

Shahzad is a very experienced developer with a special focus on cloud and web applications using open source technologies and frameworks. He also runs our devops – managing our servers, security, code and platforms – keeping the lights on for all of our platform clients.

Our Guiding Principles

We work with our clients as partners in a collaborative relationship. We openly share our experience and advice, we challenge assumptions but give our clients the room to decide.

We design with and for people… to deliver great experiences. We seek to understand our client’s audience: who they are, what motivates them and how they behave. These insights drive our design of business, product and service ideas.

We use highly visual and iterative techniques to enable faster understanding and earlier certainty.

These guiding principles are at the core of what Dynamic4 is about. They guide decisions in everything we do, from top level strategy through to daily operations:

People first

Design with and for people to deliver great experiences.

Positive impact

Be positive, reliable and trustworthy. Work with positive people. Nurture long term relationships. Be sustainable and look after the environment.

Perspective & context

Keep sense of perspective. Remember the context of what and why. Don’t get lost in the detail.

Dynamic & adaptable

Lean business architecture and infrastructure. Partner smartly.

Dynamic4 Discussion


Understand you and your organisation, what you want to achieve, and how we can work together to deliver a great solution

Dynamic4 Discovery


Build empathy with the people, context, and the goals of the organisation, audience, and team

Dynamic4 Design


Explore possible solutions using fast and inexpensive techniques. Test, learn, and iterate to design the solution

Dynamic4 Delivery


Build, test, deliver, and manage the solution. Ongoing improvements and management