Our Story
Dynamic4 is a purpose-driven design & innovation company, and certified B Corp. We collaborate with people to design and build ideas for happier communities
We work with our clients to design and build business, product, and service ideas for a positive future. We’re based in Sydney and work with clients in Australia and NZ
We use our business to be a force for good by collaborating with people to design and build ideas for more equal, inclusive and sustainable communities.
Ben Pecotich founded Dynamic4 in 2001 while living in London. Over the past 18 years, we’ve partnered with over 300 startup founders, small business owners, and senior leaders in complex organisations to design and build business, product, and service ideas.
The Team
We are a team of experienced designers, consultants, coaches, and developers. We’re always looking for great talent, so if you’d like to join our team please make contact and say hello
Ben Pecotich
Design & Innovation Director. Startup Coach. Founder
Ben founded Dynamic4 in 2001 while living in London, UK. His experience spans over 26 years focused on designing and leading strategic change in Australia, NZ, the UK, and Europe – combining strategy, design, technology, consulting, and program management. This includes 26 years in financial services and 25 years working on startups and social enterprises.
Ben is also a founder of the Sydney Design Thinking Meetup and is an advisor to several early stage startups and social enterprises.
Marlene Pecotich
Lead Software Engineer & Consultant
Marls is a very experienced software developer, technical lead and IT consultant with more than 20 years designing and building software solutions. She builds enterprise Java applications and web services – and is an Apigee specialist.
Marls has worked in Australia, UK and NZ on a broad range of projects – successfully delivering in financial services, government, telecommunications, utilities, logistics, and retail sectors.
Poppy Rouse
Strategic Design Principal
Poppy is a design thinking practitioner, facilitator, and strategic consultant who is passionate about unleashing potential in the clients she works with.
Following an international career spanning marketing, communications, capability, and innovation leadership roles, she now works with leaders across corporate, government, and social impact sectors to solve problems that matter.
Diego Fernandez Ruiz
Fullstack Web Developer
Diego is a very experience fullstack web develop with a special focus on cloud and web applications using open source technologies and frameworks.
Caroline Vendramin
UX/UI Designer
Caroline is a multidisciplinary designer with a passion for form and function to create simple and beautiful designs that tell exciting stories and improve the lives of others. Her diverse skillset across several design fields helps the team solve complex problems and achieve inspiring design solutions.
Shahzad Anwar
Fullstack Web Developer
Shahzad is a very experienced developer with a special focus on cloud and web applications using open source technologies and frameworks. He also runs our devops – managing our servers, security, code and platforms – keeping the lights on for all of our platform clients.
Our Guiding Principles
We work with our clients as partners in a collaborative relationship. We openly share our experience and advice, we challenge assumptions but give our clients the room to decide.
We design with and for people… to deliver great experiences. We seek to understand our client’s audience: who they are, what motivates them and how they behave. These insights drive our design of business, product and service ideas.
We use highly visual and iterative techniques to enable faster understanding and earlier certainty.
These guiding principles are at the core of what Dynamic4 is about. They guide decisions in everything we do, from top level strategy through to daily operations:
People first
Design with and for people to deliver great experiences.
Positive impact
Be positive, reliable and trustworthy. Work with positive people. Nurture long term relationships. Be sustainable and look after the environment.
Perspective & context
Keep sense of perspective. Remember the context of what and why. Don’t get lost in the detail.
Dynamic & adaptable
Lean business architecture and infrastructure. Partner smartly.
How We Work: D4 Flow
D4 Flow is our four stage creative framework. It’s dynamic and adaptable to handle all types and sizes of projects. It helps provide the right level of structure and certainty throughout the creative process
Discuss
Understand you and your organisation, what you want to achieve, and how we can work together to deliver a great solution
Discover
Build empathy with the people, context, and the goals of the organisation, audience, and team
Design
Explore possible solutions using fast and inexpensive techniques. Test, learn, and iterate to design the solution
Deliver
Build, test, deliver, and manage the solution. Ongoing improvements and management