Our Story
Dynamic4 is a social enterprise and certified B Corp focused on design & innovation for happier communities. We collaborate with people to design and build ideas for a happier future
Dynamic4 is a social enterprise and certified B Corp focused on design & innovation for happier communities. We coach leaders to solve problems that matter – to help create the conditions for people and communities to be more empowered and inclusive, and live in more sustainable ways.
We’re based in Sydney and work with clients wherever they are.
We specialise in helping social enterprises, purpose-driven organisations, and financial services companies.
We take a human-centred design and innovation approach to helping our clients design sustainable business models with embedded impact and a clear value exchange that delivers and scales their impact and thrives in a connected world.
Ben Pecotich founded Dynamic4 on 1 October 2001 while living in London. Over the years we’ve partnered with hundreds of startup founders and leaders in complex organisations to design and build business, product, and service ideas.
Our Team & Strategic Partners
Ben Pecotich
Design & Innovation Director/Founder
Ben Pecotich is a designer, innovation coach, and the founder of Dynamic4. Since starting in financial services in 1993, he’s been focused on designing and leading strategic change in Australia, NZ, the UK, and Europe – combining strategy, design, technology, consulting, and program management. He co-founded his first startup in 1994, and has been working on startups and social enterprises since.
Ben is also co-founder of the Sydney Design Thinking meetup, a founding board member of the Social Enterprise Council of NSW & ACT (SECNA), and a Social Entrepreneur-in-Residence at Centre for Social Impact/UNSW Business School.
We love collaborating with other B Corps, social enterprises, and purpose-driven organisations. Here are some of our key strategic partners…
Sefa
Sefa and Sefa Partnerships are focused on working with organisations and investors to unlock social impact and building unique learning programs and capital partnerships supporting impact organisations across Australia. We collaborate to design and deliver learning and capacity building programs for social enterprises and senior corporate leaders – and the Social Sector Transformation Fund (SSTF).
StartSomeGood
StartSomeGood‘s mission is to increase the pace of innovation for good by making it easy for anyone to start some good. We collaborate on their Good Hustle program, SECNA, running B Corp events… and more.
The Sponge
The Sponge…
Our Guiding Principles
We work with our clients as partners in a collaborative relationship. We openly share our experience and advice, we challenge assumptions but give our clients the room to decide.
We design with and for people… to deliver great experiences. We seek to understand our client’s audience: who they are, what motivates them, and how they behave. These insights drive our design of business, product and service ideas.
We use highly visual and iterative techniques to enable faster understanding and earlier certainty.
These guiding principles are at the core of what Dynamic4 is about. They guide decisions in everything we do, from top level strategy through to daily operations:
People First
Design with and for people to deliver great experiences.
Perspective & Context
Keep sense of perspective. Remember the context of what and why. Don’t get lost in the detail.
Positive Impact
Be positive, reliable, and trustworthy. Work with positive people. Nurture long term relationships. Be sustainable and look after the environment.
Dynamic & Adaptable
Always be learning. Identify and respond positively to change. Lean business architecture and infrastructure. Partner smartly.
How We Work: D4 Flow
D4 Flow is our four stage design framework. It’s dynamic and adaptable to handle all types and sizes of projects. It helps provide structure and increasing certainty as we progress through the design process
Discuss
Understand you and your organisation, what you want to achieve, and how we can work together to deliver a great solution
Discover
Build empathy with the people, context, and the goals of the organisation, audience, and team
Design
Explore possible solutions using fast and inexpensive techniques. Test, learn, and iterate to design the solution
Deliver
Build, test, deliver, and manage the solution. Ongoing improvements and management
Make contact now and say hello. We’ll have a chat to understand what you’re looking to achieve, the budget and timeline you’re working with, and how we can work together - to get your idea to market.
