Our Story

Dynamic4 is a social enterprise and certified B Corp focused on design & innovation for happier communities. We collaborate with people to design and build ideas for a happier future

Dynamic4 is a social enterprise and certified B Corp. We coach leaders to solve problems that matter and collaborate with people to design and build ideas for happier communities that are more empowered, inclusive, and sustainable.

We’re based in Sydney and work with clients around Australia.

Our Team

We are a team of experienced designers, consultants, coaches, and developers. We’re always looking for great talent, so if you’d like to join our team please make contact and say hello

Ben Pecotich

Ben Pecotich

Design & Innovation Director/Founder

Ben founded Dynamic4 in 2001 while living in London, UK. Over the past 27+ years he’s focused on designing and leading strategic change in Australia, NZ, the UK, and Europe – combining strategy, design, technology, consulting, and program management. This includes 27 years in financial services and 26 years working on startups and social enterprises.

Ben is also Social Entrepreneur-in-Residence at Centre for Social Impact/UNSW Business School, co-founder of the Sydney Design Thinking meetup, and a founding board member of the Social Enterprise Council of NSW & ACT (SECNA).

Marlene Pecotich

Marlene Pecotich

Lead Software Engineer & Consultant

Marls is a very experienced software developer, technical lead and IT consultant with more than 20 years designing and building software solutions. She builds enterprise Java applications and web services – and is an Apigee specialist.

Marls has worked in Australia, UK and NZ on a broad range of projects – successfully delivering in financial services, government, telecommunications, utilities, logistics, and retail sectors.

Poppy Rouse

Poppy Rouse

Strategic Design Principal

Poppy is a design thinking practitioner, facilitator, and strategic consultant who is passionate about unleashing potential in the clients she works with.

Following an international career spanning marketing, communications, capability, and innovation leadership roles, she now works with leaders across corporate, government, and social impact sectors to solve problems that matter.

Diego Fernandez Ruiz

Diego Fernandez Ruiz

Fullstack Web Developer

Diego is a very experienced UX/UI designer and fullstack web developer with a special focus on cloud and web applications using open source technologies and frameworks.

He’s been a key part of multiple projects in Europe and Australia combining human-centred design and software technologies to deliver purpose-driven digital products.

Caroline Vendramin​

Caroline Vendramin

UX/UI Designer

Caroline is a multidisciplinary designer with a passion for form and function to create simple and beautiful designs that tell exciting stories and improve the lives of others. Her diverse skillset across several design fields helps the team solve complex problems and achieve inspiring design solutions.

Shahzad Anwar

Shahzad Anwar

Fullstack Web Developer

Shahzad is a very experienced developer with a special focus on cloud and web applications using open source technologies and frameworks. He also runs our devops – managing our servers, security, code, and platforms – keeping the lights on for all of our platform clients.

Our Guiding Principles

We work with our clients as partners in a collaborative relationship. We openly share our experience and advice, we challenge assumptions but give our clients the room to decide.

We design with and for people… to deliver great experiences. We seek to understand our client’s audience: who they are, what motivates them, and how they behave. These insights drive our design of business, product and service ideas.

We use highly visual and iterative techniques to enable faster understanding and earlier certainty.

These guiding principles are at the core of what Dynamic4 is about. They guide decisions in everything we do, from top level strategy through to daily operations:

People First​

Design with and for people to deliver great experiences.

Perspective & Context

Keep sense of perspective. Remember the context of what and why. Don’t get lost in the detail.

Positive Impact

Be positive, reliable, and trustworthy. Work with positive people. Nurture long term relationships. Be sustainable and look after the environment.

Dynamic & Adaptable

Lean business architecture and infrastructure. Partner smartly.

How We Work: D4 Flow


Understand you and your organisation, what you want to achieve, and how we can work together to deliver a great solution


Build empathy with the people, context, and the goals of the organisation, audience, and team


Explore possible solutions using fast and inexpensive techniques. Test, learn, and iterate to design the solution


Build, test, deliver, and manage the solution. Ongoing improvements and management

Make contact now and say hello. We’ll have a chat to understand what you’re looking to achieve, the budget and timeline you’re working with, and how we can work together -​​​ to get your idea to market.​