Our Story
Dynamic4 is a purpose-driven design & innovation company and certified B Corp. We create social impact in startups & corporates
We work with our clients to design and build business, product, and service ideas for a positive future. We’re based in Sydney and work with clients in Australia and NZ
We use our business to be a force for good by collaborating with people to design and build ideas for more equal, inclusive and sustainable communities.
Ben Pecotich founded Dynamic4 in 2001 while living in London. Over the past 17 years, we’ve partnered with over 200 startup founders, small business owners, and senior leaders in complex organisations to design and build business, product, and service ideas.
The Team
We are a team of experienced designers, consultants, coaches, and developers. We’re always looking for great talent, so if you’d like to join our team please make contact and say hello
Ben Pecotich
Design & Innovation Director. Startup Coach. Founder
Ben founded Dynamic4 in 2001 while living in London, UK. His experience spans 25+ years focused on designing and leading strategic change in Australia, NZ, the UK, and Europe – combining strategy, design, technology, consulting, and program management. This includes 25 years in financial services and 24 years working on startups and social enterprises.
Ben is also a founder of the Sydney Design Thinking Meetup and is an advisor to several early stage startups and social enterprises.
Marlene Pecotich
Lead Software Engineer & Consultant
Marls is a very experienced software developer, technical lead and IT consultant with more than 20 years designing and building software solutions. She builds enterprise Java applications, web services and digital interfaces.
Marls has worked in Australia, UK and NZ on a broad range of projects – successfully delivering in financial services, government, telecommunications, utilities, logistics, and retail sectors.
Anthony Quinn
Principal
Anthony is an award-winning design leader and entrepreneur with 20+ years’ experience helping organisations to identify, develop and deliver on their value propositions. Has worked with startups, small business, corporations and individuals in the public, private and social sectors.
Anthony is an articulate, engaging and inspiring presenter and a skilled facilitator with a proven ability to frame and define a problem or opportunity. He is a creative, outcomes-oriented problem solver.
Courtney Tennikoff
Comms & Community Coordinator
Courtney has a professional background in customer service and administration, working for not-for-profits and B Corps both in the U.S. and Australia. She has a diploma from an international leadership college and is now in the process of completing her Bachelors of Business Marketing Degree.
Courtney loves connecting with other people. She also has a passion to see businesses using their success as a platform for bettering our world.
Leanne Cunanan
Business Support Assistant
Leanne is an experienced business support assistant with a background in administration, hotel management, event management, and team building. She’s worked in a wide range of industries over the past seven years.
Leanne likes building connections with people and startups, helping them grow into global scale enterprises.
Asim A. Ghafoor
Fullstack Web Developer & Systems Engineer
Asim is a very experienced developer and systems engineer. He’s been developing applications for 26 years with a special focus on cloud and web applications using open source technologies and frameworks.
Asim builds powerful mobile-friendly websites, commerce solutions and marketplaces. He also runs our DevOps – managing our servers, security, code and platforms – keeping the lights on for all of our website clients.
Our Guiding Principles
We work with our clients as partners in a collaborative relationship. We openly share our experience and advice, we challenge assumptions but give our clients the room to decide.
We design with and for people… to deliver great experiences. We seek to understand our client’s audience: who they are, what motivates them and how they behave. These insights drive our design of business, product and service ideas.
We use highly visual and iterative techniques to enable faster understanding and earlier certainty.
These guiding principles are at the core of what Dynamic4 is about. They guide decisions in everything we do, from top level strategy through to daily operations:
People first
Design with and for people to deliver great experiences.
Positive impact
Be positive, reliable and trustworthy. Work with positive people. Nurture long term relationships. Be sustainable and look after the environment.
Perspective & context
Keep sense of perspective. Remember the context of what and why. Don’t get lost in the detail.
Dynamic & adaptable
Lean business architecture and infrastructure. Partner smartly.
How We Work: D4 Flow
D4 Flow is our four stage creative framework. It’s dynamic and adaptable to handle all types and sizes of projects. It helps provide the right level of structure and certainty throughout the creative process
Discussion
Understand the context, the specific need and how we can work together to deliver a great solution
Discovery
Frame the need and use research to empathise with the goals of the organisation, audience and team
Design
Imagine possible solutions using fast and inexpensive techniques. Test, learn and iterate to design the target solution
Delivery
Final build and delivery of the target solution. Training, hosting, ongoing management and support