There was a lot of really useful feedback shared which I’m incorporating in other aspects of the book too. The double metaphor of heart and puzzles feels pretty literal to me (and wasn’t part of the brief) but actually seems to resonate with a lot of people. And there were a few people who really hated it too. If that’s you… I’m sorry. I hope it doesn’t put you off too much!

I also individually asked my daughters (who are 10 and seven) which they voted for and why… and they came up with the same core response. They’re not necessarily the target audience but I find the fact they related the meaning between the words and the graphic promising.

Here’s some of the verbatim from people who voted for the heart cover…

• “The heart of what you do and the image of the puzzle coming together to achieve that. The speaks as much as the title.”
• “The heart indicates to me that there’s something meaningful about the problem being solved – it also connects more strongly with the focus on social enterprise.”
• “Liked the combination of a puzzle with a heart. You gotta have love to solve problems that matter.”
• “It looked optimistic and had the emotional element. Love and drive are the things needed to start a business.”
• “I like the splash of colour, it adds some humanity. I think the implication is that “problems that matter” have a social impact and a heart is a good way to illustrate that.”
• “Simple image on Puzzle Heart is easy to take in. For me the Heart is associated better with the concept caring that is key to social enterprise.”
• “Why not take advantage of the loaded symbology of the love heart, combined with the loaded symbology of the puzzle pieces. Both are universal, timeless, and on point.”
• “Does what it says. Problems = jigsaw. Things that matter = heart.”
• “Running a Social Enterprise to deliver a positive impact is bloody hard. You need to be driven by your heart to persevere against all odds.”