Customers & Market
Resources to help you achieve sharp clarity on the real problem to solve with an understanding of the systemic root causes – based on evidence, insight, and meaningful empathy.
Build deep empathy with the people you hope will use and pay for your solution – how they experience the problem, the context they experience it in, and how they currently solve it.
More resources coming soon…
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The Little Book of Design Research Ethics by IDEO
We have a responsibility to collect, store, and use our design research in ethical ways. IDEO’s The Little Book of Design Research Ethics as a simple and very practical guide.