Customers & Market

Text: Who are the people you’re focused on creating value with and for?

Focus on People & Problem

The purpose of using the People/Problem Canvas is to focus your thinking on the people involved and the problems as they experience them. To help you start building empathy with the people you hope to create value with and for.

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SydDT #86: World Interaction Design Day 2023: Ethics, Equity, +Responsibility

SydDT #86: World Interaction Design Day 2023: Ethics, Equity, +Responsibility

Happy World Interaction Design Day! The theme this year is Ethics, Equity, +Responsibility. Another Sydney Design Thinking in collaboration with IxDA Sydney. I got to talk about one of my favourite things: Regenerative Design & Innovation… for Happier Communities. How do we design for regeneration, be financially successful, and increase our wellbeing while we do it?

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SydDT #80: Community-Based Design

SydDT #80: Community-Based Design

Sydney Design Thinking #80 was in collaboration with our friends at SECNA. ThinkPlace shared lessons from three community-based design projects to highlight the principles of self-determination and co-design.

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SydDT #77: Designing for Inclusion

SydDT #77: Designing for Inclusion

A great to start to 2023 with Sydney Design Thinking #77. Kate Linton shared insights designing for increased inclusivity and accessibility with Thoughtworks’ new brand identity. Agnes Abelsen had a fireside chat with Ben Pecotich and shared her lessons starting Travengers to help young people who are neurodivergent connect through travel experiences and social events.

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SECNA Meetup #3: Demystifying Business for Good

SECNA Meetup #3: Demystifying Business for Good

Plenty of great energy and conversation in the room as we explored the theme of demystifying business for good – in collaboration with our friends at B Corp and Fair Trade Association of ANZ – for NSW Small Business Month at SECNA Meetup #3.

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SydDT #74: Design Thinking in Social Enterprise Startups

SydDT #74: Design Thinking in Social Enterprise Startups

Naomi Tarszisz (Founder & CEO of rePlated), Andrew Akib (Co-founder & CEO of Maslow), and Frances Atkins (Co-founder & Director of givvable) shared a bit about their social enterprise startup journeys with key insights and lessons at Sydney Design Thinking #74.

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People First. Dynamic4: The 20th Year

People First. Dynamic4: The 20th Year

When I wrote out Dynamic4’s values over a decade ago – which I frame as our guiding principles – People First was number one. This is the driving principle and core approach to everything we do.

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Market Signals for More Ethical & Sustainable Business

Market Signals for More Ethical & Sustainable Business

I often talk about what running a good business means now. Operating ethically and sustainably is the minimum baseline and increasingly the expectation is that businesses include a clear social and environmental purpose – and ideally embed impact in their business model. Why?

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