I think of this book as a product rather than a traditional book.

Even though I’ve been doing this work for almost three decades, I’m learning every day. And I always will be. Very few things are static. Contexts change, trends and patterns emerge, new technologies come to market. Sometimes this happens slowly, other times suddenly and dramatically. The covid pandemic being a very real example.

Continual iteration is how I work and experience the world… this means I’m always learning, and my thinking evolves. This might be from a conversation, things I read, trends I observe, experiments I run, insights from the people and organisations I work with.

My initial thinking was to self-publish a digital-only version on Amazon, and possibly do a small print run depending on demand. From my early research, a key message I heard was most of my target readers buy this kind of book in a print format – and many buy both print and digital… but a print version was a clear expectation.

What does that mean for this book? A print book is a snapshot at a point in time, but I need to create space for the refinements – without the need to write a new book. The key way I’ve approached this is to make some resources freely available. This includes downloadable worksheets as well as links to websites, articles, books, and events.

The other thing I intend to do is refine the digital versions of the book (PDF and ebook) based on feedback, and as I learn new things. When you buy the book in these digital formats, you’ll get the refined editions for free. I’m thinking of the first edition as v1.0 with more to come.