Solve Problems That Matter

Release Notes

Always Evolving

I think of this book as a product rather than a traditional book.

Even though I’ve been doing this work for over three decades, I’m learning every day. And I always will be. Very few things are static. Contexts change, trends and patterns emerge, new technologies come to market. Sometimes this happens slowly, other times suddenly and dramatically. The covid pandemic being a very real example.

Continual iteration is how I work and experience the world… this means I’m always learning, and my thinking evolves. This might be from a conversation, things I read, trends I observe, experiments I run, insights from the people and organisations I work with.

My initial thinking was to self-publish a digital-only version on Amazon, and possibly do a small print run depending on demand. From my early research, a key message I heard was most of my target readers buy this kind of book in a print format – and many buy both print and digital… but a print version was a clear expectation.

What does that mean for this book? A print book is a snapshot at a point in time, but I need to create space for the refinements – without the need to write a new book. The key way I’ve approached this is to make some resources freely available. This includes downloadable worksheets as well as links to websites, articles, books, and events.

The other thing I’ve done is refine the book based on feedback. Because I’m an indie author with control of publishing, I’ve been able to do this with both the digital formats and print. When you buy the book in the digital formats, you get the refined editions for free. The version number and date are on the copyright page of all formats.

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Release Notes

June 2023. v2.0

  • Redesign colour sidebars (print & PDF formats)
  • Increase background saturation on Logic Model graphic to increase contrast (p143)
  • Update B Corp SDG link (p149)
  • Refine Part 2: People, Problem & Context summary and add a list of all actions (p237)
  • Refine Part 3: Solution & Business Model summary and add a list of all actions (p323)
  • Change heading to “Do Your Customer Research” (p207)
  • Add additional paragraph breaks to Output Measurement section (p154)
  • Add additional paragraph breaks to Showcase section (p88)
  • Add paragraph on B Impact Assessment with link (p155)
  • Change “sustainable” to “regenerative” where that’s the more relevant word (p3, p5, p16, p45, p139, p140, p141, p188, p263, p291, p346, p349, p350)
  • Change “company” to “business” (p320)
  • Remove erroneous space (p231, p264)
  • Change “with?” to “with.” in Relationships section (p47)

9 November 2022. v1.06

  • Fix action column widths (p260)
  • Reduce inside margin to address print quality issues
  • Increase background saturation on Logic Model graphic to increase contrast (p143)

6 September 2022. v1.05

  • Add italics to “Value Proposition Design” (print & PDF formats. p236)
  • Fix “Approach & Philosophy” indentation in Contents (print & pdf formats. p20)
  • Add missing Jobs to Be Done and Value Proposition Design paragraph in Chapter 8: Make Sense (ebook format)
  • Change “conclude” to “learn” in Action Learning section to be consistent with graphic (p80)

21 August 2022. Solve Problems That Matter Worksheets (v0.9.3)

  • Add Dynamic4 Go-to-Market Strategy Template
  • Add Dynamic4 Pitch Deck Template

5 August 2022. v1.04

  • Fix typo to change “fixed mindset” to “growth mindset” in Growth Mindset section (p38)

4 August 2022. v1.03

  • Replace some special characters that aren’t displaying correctly on some Kindle devices (ebook format)
  • Improve alt text (pdf format)
  • Add download the free worksheets page (ebook format)
  • Add PDF password to prevent printing and editing. Copying allowed

20 July 2022. Solve Problems That Matter Worksheets (v0.9.2)

  • Dynamic4 Experience Blueprint Template
  • Dynamic4 Experience Blueprint Poster

18 July 2022. v1.02

  • Add italics to “Customer Factory Manifesto” (p337)

10 May 2022. Solve Problems That Matter Worksheets (v0.9.1)

  • Add Dynamic4 Assumption Log (RAID)

23 February 2022. Solve Problems That Matter Worksheets (v0.9)

  • Add Dynamic4 People-Problem Canvas
  • Add Dynamic4 Customer Research Planner Template
  • Add Dynamic4 Conversation Guide Template

22 February 2022 v1.01

  • Fix typo to change “Chapter 3” to “Chapter 4” in Social & Environmental Impact section (p215)
  • Add italics to “Agile Manifesto” (p86)
  • Add action colour and styling (ebook format)

1 February 2022. Solve Problems That Matter Teaser v1.0

  • Change to square trim size (PDF format. 89 pages

26 January 2022. v1.0

  • Add Your Go-to-Market Strategy section to Chapter 10 (p264)
  • Add Sell Before You Build section to Chapter 10 (p268)
  • Add Launch & Iterate Your Solution section to Chapter 10 (p272)
  • Add Chapter 10 summary (p276)
  • Add Calculate Your Pricing section to Chapter 11 (p284)
  • Add Test Your Pricing section to Chapter 11 (p286)
  • Add Chapter 11 summary (p288)
  • Add Identify Your Funding Options section to Chapter 12 (p301)
  • Add Review Your Triple Bottom Line section to Chapter 12 (p307)
  • Add Chapter 12 summary (p310)
  • Add Part 3: Solution & Business Model summary (p323)
  • Update final proof reading edits for Chapters 10, 11, 12, 14, 16
  • Refine and finalise v1.0 layout
  • Update page numbers on Contents (p20, p21), Part 1 Chapters (p24, p25), Part 2 Chapters (p160, 161), Part 3 Chapters (p240, p241), and Part 4 Chapters (p326, p327)

16 January 2022. v0.9.4

  • Add Your Revenue Streams section to Chapter 11 (p268)
  • Add Your Cost Structure to Chapter 11 (p270)
  • Add Design, Build & Go-to-Market Costs to Chapter 12 (p276)
  • Add Calculate Monthly Breakeven to Chapter 12 (p278)
  • Add Calculate Net Breakeven to Chapter 12 (p284)
  • Update page numbers on Contents (p20, p21), Part 3 Chapters (p240, p241), and Part 4 Chapters (p300, p301)

14 January 2022. v0.9.3

  • Add Synthesise the Research Data section to Chapter 8 (p222)
  • Add Build Empathy section to Chapter 8 (p225)
  • Add Map the Current Experience section to Chapter 8 (p228)
  • Add Take a Position section to Chapter 8 (p231)
  • Add Test Your Thinking section to Chapter 8 (p232)
  • Add Clarity section to Chapter 8 (p233)
  • Add Your Value Proposition section to Chapter 8 (p234)
  • Add Build Prototype & Experiment section to Chapter 10 (p256)
  • Add Brand Design section to Chapter 14 (p292)
  • Add Marketing Plan section to Chapter 14 (p294)
  • Swap order of chapters 15 and 16 to Chapter 15: Momentum and Chapter 16: Share Your Story
  • Add Gaddie Pitch section to Chapter 16 (p302)
  • Add Pitch Deck section to Chapter 16 (p302)
  • Add Simple Profile section to Chapter 16 (p303)
  • Add The Story Canvas section to Chapter 16 (p303)
  • Add Websites & Digital Solutions section to Chapter 16 (p303)
  • Increase the size of the colour sidebars (print & PDF formats)
  • Update page numbers on Contents (p20, p21), Part 2 Chapters (p160, 161), Part 3 Chapters (p240, p241), and Part 4 Chapters (p288, p289)

31 December 2021. v0.9.2

  • Add Test & Refine Your Value Proposition section to Chapter 9 (p247)
  • Add Generate Solution Concepts section to Chapter 9 (p248)
  • Add Blueprint the Desired Experience section to Chapter 9 (p250)
  • Add Your Sustainable Pace section to Chapter 15 (p296)
  • Add Repeatable Sales section to Chapter 15 (p299)
  • Add Build Your Team section to Chapter 15 (p299)
  • Add Design, Build & Launch Your Solution section to Chapter 15 (p300)
  • Create ebook layout (ebook format)
  • Add alt text to all images (ebook format)

19 December 2021. v0.9.1

  • Finalise v0.9.1 for print proof
  • Finalise back cover design
  • Finalise trim size to be 216x216mm (print & PDF format)
  • Change front cover design to square

14 October 2021. v0.9 (Soft launch)

26 May 2021. v0.5 (Product page live)

17 April 2021. v0.4 (Self-publishing research)

  • Self-publishing research
  • Design key graphics

8 March 2021. v0.3 (First draft)

8 February 2021. v0.2 (Research & demand test)

  • Solve Problems That Matter… What’s On Your Mind? blog and social media announcement
  • Test the interest and demand for the book. Pre-orders/sell before build
  • Test the key questions and content and refine where needed
  • Public accountability to make sure I follow through and complete the book

30 December 2020. v0.01 (Book outline)

  • Decide to write Solve Problems That Matter
  • Create high-level book outline

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