What market are you really in?
Before jumping into solutions, understand what market you’re really in. Learn how market research reduces risk, builds empathy, and drives impact.
Ben Pecotich 17 October 2025
Before jumping into solutions, understand what market you’re really in. Learn how market research reduces risk, builds empathy, and drives impact.
Four years ago today I launched my book Solve Problems That Matter, a playbook that guides you through designing, building, and launching your ideas.
How do I fail? I’ve been reflecting on this question and my relationship with failure as I prepare for a short talk and panel discussion on Failing Forward in Design. It’s the topic we’re exploring at the inaugural Melbourne Design Thinking meetup tomorrow night.
Good coaching helps you cut through the noise and get clarity on your directions, goals, priorities… and turn it into action.
Map the external forces, trends, and patterns impacting your business model with a context analysis. Fresh insights to design solutions your customers love.
Happy World Book Day! A celebration to promote the enjoyment of books and reading. Get a free copy of my bestselling book Solve Problems That Matter!
I’m looking forward to leading an interactive and applied 2-hour session on 9 April as part of the Social Enterprise Series by ACU Co-Lab and StartSomeGood.
SydDT is going on tour again, this time to hang out with our friends at IxDA Byron Bay. Wednesday, 26 March. Ben will be leading a conversation on regenerative leadership, design, and innovation.
Regenerative Leadership, Design & Innovation in Action workshop with the Business NSW Northern Rivers Regional Leaders Network and Byron Bay Wildlife Sanctuary.
Last week was a full and fun one. I love working on top-level strategy and governance through all the layers of leadership, design, and innovation with purpose and wellbeing… through to pixels and devops.
This webinar will help you start the year with optimism backed by intent and direction… and build the habits for regenerative momentum and success.
Happy International Day of Education! The theme this year is “AI and education: preserving human agency in a world of automation”.
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