Better Goals Case Study
A social enterprise helping people with intellectual disability build more independence and achieve their goals
About Better Goals
Better Goals is a social enterprise focused on helping people with intellectual disability, their families, and supports not miss out on things, build more independence, and achieve their goals. The very accessible Better Goals app helps people know what they’ve got on and reminds them what to do to get there. There’s a photo and video diary and simple ratings to keep track of what’s working. They also invite people like their family and support workers into their Better Goals team to share what they’re up to and get help.
Challenge
In 2005, Tymon started working as a disability support carer and became frustrated by the segregation of the people he worked with. He wanted his clients to feel empowered and included – and so the idea for Better Goals was born.
Opportunity for Impact
Tymon wanted to work with a partner who had a deep understanding of accessible design and technology and was values aligned. Dynamic4 was engaged in 2016 to support the strategic design and build of the platform as their digital partner. Our founder Ben also joined as co-founder & CTO.
Approach
- Custom Jetpack program with Better Goals to understand the needs of their users and strategic design of the business model and MVP experience
- Designed and built the clickable prototype for the crowdfunding campaign and video. Brand design
- UX/UI design and build of the MVP as a mobile assistant for people with intellectual disability and their family, carer, and support team applying Easy Read principles
- Ongoing usability testing and iteration
- Invested in Better Goals through Dynamic4 Good – our grant program. Provided additional investment for equity through Dynamic4 Ventures
Results & Feedback
- Better Goals launched in 2017
- Alumni of the Remarkable 2017 accelerator program
- Raised $105k in grants and crowdfunding
“Dynamic4’s human-centred, service design approach to building our product has been invaluable to Better Goals. Ensuring that we worked with experts in accessible design and keeping our users involved in the design was essential, but we’ve really seen the value in the process that Dynamic4 has guided us through. It’s been awesome to have a “virtual” team that could help us from business model design all the way through to the build of the platform.”
Tymon Kennedy
Co-founder & CEO, Better Goals
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