Givvable Logo

givvable Case Study

Jetpack program to get clarity on the purpose and theory of change – and test and iterate the thinking by taking a human-centred design approach

About givvable

givvable is a data-driven technology platform making it easier for companies to find, source, and track the impact of spending with sustainable, social, and diverse suppliers. givvable was founded by two sisters – Frances Atkins and Naomi Vowels in 2019.

The idea for givvable evolved from GoodGivs, another platform they built helping parents organise kids’ birthday parties and simplify gift giving to reduce waste from unwanted gifts.


Frances and Naomi decided they needed guidance to design the business model, impact, and experience of the GoodGivs product.

During the process they decided there was an opportunity for even more impact by working with large organisations to help them redirect their spending to suppliers that operate in more sustainable and ethical ways – to help with compliance and progress commitments aligned with ESG frameworks, Modern Slavery Act, and the SDGs.

Opportunity for Impact

Frances and Naomi were invited to do our Dynamic4 Jetpack program on an ING Dreamstarter scholarship in 2019. This helped them test and evolve their thinking and progress to the UNSW 10X accelerator program.

“Ben was fantastic in helping us to think in a different way. His questions and coaching helped us think through our problem deeply and ensured we were testing our assumptions.”

Naomi Vowels
Co-founder, givvable


  • Jetpack program to coach Frances and Naomi through getting clarity on their purpose and theory of change – and test and iterate their thinking by taking a human-centred design approach
  • Support and coaching as they completed hundreds of interviews with business stakeholders. This led to the insight that delivering on sustainability and social impact goals is a major challenge for business leaders – and resulted in a pivot to focus on this problem with givvable as the solution
  • Our founder Ben joined the givvable advisory board with a focus on social innovation
  • givvable was one of the social enterprise clients for one of the project-based experiential leadership programs we run with a financial services client. A team of eight talented leaders worked on a project with givvable over two months

Results & Feedback

  • givvable has gone on to be part of the UNSW 10x accelerator, the INCO Impact Accelerator, Microsoft’s Social Entrepreneurship Program, Optus Future Makers, and to be winners of CBA’s X15 Xccelerate2020 venture program
“Our proudest moment has to be when we got our first customer. We learnt through Ben that it’s easy for people to say “Yes we love this idea” but then when it comes to it people aren’t ready to pay. So, when we finally had someone who said “yes we love this and want to pay for it” it was such an amazing feeling knowing that all our hard work was worth it. He’s also connected us with so many amazing people in his network that have been invaluable to us.”

Naomi Vowels. Co-founder, givvable

Make contact now and say hello. We’ll have a chat to understand what you’re looking to achieve, the budget and timeline you’re working with, and how we can work together -​​​ to get your idea to market.​